Over the past decade, professional effects plug-ins have been about authentic analog emulation of original hardware, with either a black-box approach or circuit analysis and emulation. This gives musicians an easy-to-use user interface and faithful reproduction of analog tone in the digital domain.
Looking forward, the question is how we can create new tools to maximize the sound quality and usability with today’s new technology, with faster processors and memory, matching analysis, advanced nonlinear processing, and a cloud-based worldwide community. What can we do better, smarter, and more efficient?
Positive Grid teamed up the world’s brightest DSP engineers and component level modeling and matching authorities, working with the world’s leading producers, world-class engineers, and mixing & mastering gurus to develop some breakthrough technologies to bring software plug-ins to the next level.